I’ve not had much time to write my normal film review, but thought I’d review one of the latest popular music videos. Not due to its good musical style, but to its awful lack of it and immense popularity.
Rebecca Black is a previously unknown singer who has recently shot into the realms of the C-list celebrity due to the fact that a music video she recorded has now gone viral. At time of writing, her youtube video had received nearly forty seven million views and I highly suggest you see it too. Do not however expect anything ground breaking. The lazy lyric writing, completely non-descript tune and awful autotune combine to make something truly dreadful. Or at least that is the general opinion. Personally, I find it ok to listen to. It’s not particularly offensive to the ears; it’s more to the heart.
It’s a sad comment on the state of the current cultural norms of our western world. The meaningless trivial subject matter is the sort of things that people complain about twitter being about; what cereal I had for breakfast and should I sit in the front seat or the back seat. The awful lack of grammar is nothing new either, but the line “We so so so excited” is a personal low, sinking to depths only previously reached by Timbaland.
It is however Rebecca Black I feel most sorry for. In this post X factor world where new musicians are becoming more of a fashion than a serious career, I do seriously worry what happens to those who are hyped to be the next big thing, but turn out to be a one time medium sized single. How will this star cope with the negative feedback that her single has had, as I can’t believe she thinks of it as badly as we do.
This is why I hate and despise the X factor shows and those other “reality” programs that tantalise the entrants with the promise of fame and fortune. A record contract is a great thing and I don’t want to belittle the value of the prize. Its more the fact that the process is not one I approve of. The contestants are all shown as any good to watch TV soap character and I can’t really expect anything less, but that’s not who they truly are. Some of them are there just for a step up the fame ladder while others have genuinely been struggling to get a record deal for their whole life, despite being incredibly talented. That they have to resort to this public spectacle is saddening.
It’s the complete lack of creativity though that amazes me. They are there purely to sing other people’s songs and they’re musical judgement is entirely unnecessary, as it is the producers who call the shots. That is I think what has caused this atrocity. Whoever wrote and recorded this is not a talented musician and should not be allowed to mess up this poor girl’s career. She wants to be a singer, but has she had any training or have any musical skill? This scarily suggests not, and that’s why the chance to win free tickets to a shiny career of singing are a dangerous thing, as many don’t realise that those who win and last will have some awesome natural ability. They also have to work very hard for it and as long as you’re in it for the right reasons you’ll enjoy it. It should always be about creating and sharing what you’ve made and not the fame. That will be a possible result of talent but in these recent times has become a manufactured product of large marketing brands.
I now face the awful dilemma of whether to buy it or not. Part of me wants to support Rebecca, as although I can’t really judge her voice for all the autotune, I doubt she can be that bad. On the other hand, I don’t want to support this kind of art as it offends me, as you can see from my quite aggressive rant here. I will let you know what I decide. Feel free to share your thoughts below.